Driveway and patio website design · Leicestershire & Nottinghamshire
Websites for driveway and patio installers.
Block paving, resin, tarmac, natural stone. A trade where the photographs do most of the selling and the cowboys have made everyone cautious.
The problem
What goes wrong on driveway websites
Photos that could be anybody's
Stock images of block paving are everywhere, and customers have learned to distrust them. Your own jobs, with the street and the material named, are worth more than a hundred perfect stock shots.
No square-metre guidance
Every customer is trying to work out whether their drive is a three thousand pound job or an eight thousand pound one. Give them a range and the honest reasons it moves.
Nothing separating you from doorstep traders
This trade suffers badly from cold-calling cowboys. Saying plainly that you do not knock on doors, and that you give written quotes, is a genuine differentiator.
What we build
The pages a driveway site needs
- One page per surface — block paving, resin bound, tarmac, natural stone — because the customer searches the material
- Rough per-square-metre costs and what changes them
- Drainage and permeable surfacing, which people search for separately after planning advice
- Your own jobs, named by town
Every one of those is a search somebody actually makes. A single services page tries to answer all of them and ranks for none.
Timing
When the work comes in
Steady from spring to autumn, with a rush before Christmas from people wanting the front of the house sorted. Weather stops the work but not the searching.
Talk to somebody who knows the trade.
Twenty minutes on the phone. If a new site isn’t the answer, we’ll say so.